During the COVID-19 pandemic, with many confined to their homes and businesses forced to shutter, digital systems became essential across all parts of life. This moment exposed a stark gender divide: many women-owned businesses operated offline and faced significant challenges when they suddenly needed to transition. But it also presented an opportunity to increase their engagement and participation within the e-commerce sector. As a leader and commitment-maker under the Generation Equality Action Coalition on Innovation and Technology, the Government of Rwanda pledged to double the number of women who actively use digital financial services.
