More than two decades on from the adoption of the Women, Peace, and Security (WPS) agenda — which affirmed the crucial role of women in conflict prevention and peacebuilding initiatives — women’s inclusion in recovery and relief efforts remains under-resourced and under-valued. Reversing this trend is a priority, and though advancing causes around gender and peace may seem the purview of policymakers and non-profits, the private sector has an important role to play.