Last July, hundreds of people from across the Middle East and Northern Africa (MENA) region—including activists, influencers, academics, journalists and the Swedish Ambassador to Jordan—gathered to celebrate the launch of WeRise, an edutainment app aimed at raising awareness on gender equality and women’s empowerment. With support from UN Women, the platform was developed by youth for youth—and its success highlights the impact that new voices, ideas and technologies can have on the gender equality space.